Why Franchise With Magic?

Why franchise with Magic? That’s easy!
We’re the No.1 car wash franchise in Australia. Our success rate over the last 22 years is something we’re really proud of. In fact, we’ve retained over 90% of our Franchisees.

Need more convincing? Here’s a few more reasons why you should take the fast lane towards success with us.

SUPPORT FROM MAGIC FRANCHISOR
As a Magic Franchisee, you’re considered part of our family, so we’re there for you. We’ll help set you up for success and have a dedicated Support team you can call on to help make that happen. Our Support team really know their stuff and wear their pride for our brand on their sleeve. We’ll work with you to help you create the best possible customer experience, empowering you as the business owner to drive strong financial results and a profitable store.

You’ll receive day-to-day operational support to leadership development and everything in between to run a successful Magic franchise.

SUPERIOR LOCATIONS
We have an expert team who seek out the best possible locations for our stores. They take negotiating very seriously in order to lock in great terms for each site and support all the building and licencing details. They’ve also built productive relationships with various landlords over the last 20-odd years to put you in pole position.

MARKETING SUPPORT
Over the years, we’ve worked hard to build brand awareness and become a brand that is recognised and trusted across Australia. Our Marketing expertise will help drive customers into your driveway through providing above the line and digital advertising, promotional materials, signage and interior fitout designs, local area marketing, event management, partnerships and social media support.

INDUCTION TRAINING
Whilst on your ‘L’ plates, as you learn the operations of the business, you’ll take part in an initial 5 week training program before we hand over the keys to your new store. It’s an incredibly hands-on training program that gets you right in the action of our driveways, making you a pro at washing an detailing cars before you know it! You’ll also learn everything you’ll need to know about running your car wash.

Our operations are backed up with established systems and reporting processes to make it very simple and easy for our Franchisees to run, measure and continuously improve their businesses – we weren’t just making a pun when we said we put you in the driver’s seat to create your own success, we meant it!

Franchising FAQs

WHAT IS THE INVESTMENT AMOUNT FOR A NEW CARWASH?

For a shopping centre store the cost to license + build + fit out starts from $250,000 and a carwash café starts from $600,000. Each store varies depending on its location, footprint and design.

 

HOW MUCH TRAINING IS PROVIDED TO A NEW FRANCHISEE?

All franchisees complete 5 weeks of comprehensive training.

 

CAN I FIND MY OWN LOCATION FOR A NEW STORE?

There are minimum requirements for a new location, however we welcome any opportunities you may have for us to consider.

 

CAN I USE MY OWN CHEMICAL/PRODUCT SUPPLIERS?

Consistency and quality are staples in our business so we have national supplier networks to ensure every Magic uses the correct products. We require all franchisees to use only approved products.

 

HOW LONG DOES IT TAKE TO OPEN A NEW STORE?

New stores can vary in opening times; some smaller shopping centre sites can start and finish in as little as 6 months, larger carwash cages can take around 12 months to open.

 

WHAT FEES DO I HAVE TO PAY TO MAGIC?

You’ll pay an initial licencing fee to Magic, followed by a monthly royalty and marketing levy.

 

DO I HAVE TO HAVE PRIOR BUSINESS EXPERIENCE TO OPEN A MAGIC?

While it is beneficial to have prior experience in managing or running a business, your training will cover everything you need to know if it’s your first time.

 

DOES FRANCHISOR OFFER SUPPORT WITH FINANCE?

While franchisor does not cover any costs in purchasing/opening a store, we currently have a relationship with Westpac for lending support.

 

AM I REQUIRED TO WORK IN MY STORE OR CAN I SIMPLY BE AN INVESTOR?

The Magic business model requires the store owner to take an active, hands on role in running their business. There is a notable difference in a business’ performance when the owner is in their store, compared to those who step away once the doors open.

Opportunities

Eastlands Shopping Centre

Existing Magic location, this established store has been trading for four years. Hit the ground running with excellent f..

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Westfield Airport West

Step into a prime location with an existing customer base - a leader within the hand car wash industry in Melbourne.

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Armadale Shopping Centre, WA

Showing great potential, the area currently has the largest population growth in Western Australia.

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Southlands Boulevarde, WA

This centre has a strong entertainment and leisure precinct, and trade area income 31% higher than the national average...

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Bell St, Preston

Fantastic location on a large block with dual frontage. This store will benefit from its position on a major arterial ro..

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Osborne Park

Corner site on a high traffic road to be developed next to an existing tyre business. The area boasts a very high socio-..

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Stockland Cairns

Located in one of the region’s largest shopping centres, Stockland Cairns, benefit from traffic driven by over 110 exi..

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Testimonials

The success of Magic Hand Carwash relies on its people. Support Office staff, franchisees and of course our Carwash Technicians working in the driveway all play an essential part in delivering the Magic value proposition. Franchisor takes pride in its franchisees and places a lot of trust in them. In turn, it’s important for franchisees to have confidence in their franchisor.

  • FROM STUDENT TO FRANCHISEE OF 8 STORES

    I commenced my journey with Magic Hand Carwash more than ten years ago as a student working to support myself. I worked on the wash bay, learning the ropes and eventually became a manager. I recognised within Claude a kindred spirit with great business acumen. Within a few years I was ready to take on more responsibilities and I approached Claude for a Franchise store.

    I took over the North Melbourne site in 2005 and have not looked back since. Within the last seven years, I have franchised eight new stores and since sold two in order to focus on the remaining six businesses. In the years that have passed technology and business genius have changed the way we serve our customers. Many of the car washes also come with a café latte. Our technology has improved from writing up bookings on slips of paper to a network that connects all Magic stores. This innovative booking system is compatible with many smart phones. Claude, all franchisees and employees strive to make Magic Hand Car Wash the number one car wash in Australia. This franchise is recommended to anyone with great business acumen and vision for the future so they can enjoy a successful business and a fine partnership.

  • FRANCHISOR IS A MENTOR AND A FRIEND

    I wish to commend Claude Roda, Franchisor of Magic Hand Carwash. I know Claude as my mentor, employer and of course a good friend. He was my first employer at Magic Hand Carwash Collingwood from where he taught me good qualities that are needed to perform well on a competitive level and now I am franchisee of two stores. The rise of Claude Roda from a car wash owner to a franchisor of a chain of stores is a result of him being a good individual performer and a great group leader. His unconventional way of thinking helped Magic Hand Carwash to solve practical issues in the most efficient ways. As an individual Claude is a very honest and compassionate human being.

  • PROUD TO BE PART OF A SUCCESSFUL FRANCHISE

    We find having our own business very rewarding, and despite any pressures we face and it has helped us achieve a better lifestyle. We have been trading for more than three years and are very proud of the quality standards of Magic Hand Carwash, the great customer service we offer and simply being part of such a successful franchise.

To apply for a franchise or to speak to somebody to answer any other questions you may have, please complete the application form

Enquiry

If you’re interested in an opportunity to become a Franchisee with Magic, firstly – great decision!

Secondly, here’s the process you’ll need to follow:


Get a feel for our business
Submit your expression of interest
Have a chat with us
Complete your application
Meet Claude and the Support team
Check out the driveway
Complete legal documents & due diligence
Review application & final meeting with Claude
Sign on the dotted line & start your engines


Here’s some hot tips from us on what we’re looking for in our Franchisees:


An entrepreneurial spirit and a strong work ethic;
Someone who takes accountability and shows integrity;
A truly customer focused approach – always willing to go the extra mile to help others and make them happy;
A willingness to follow processes and direction from the Franchisor;
Excited to get your hands dirty and work in your business, with your team, on a day-to-day basis;
An open mind and enthusiasm to learn new things and embrace change and innovation;
Genuine dedication to developing and motivating your team – we like to call this the ‘Captain Coach’ approach; and
Strong business acumen (relevant tertiary qualifications are preferred, but not essential and of course, if you’ve run your own business before – that’s a bonus too!).

Enquire online

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