A MAGIC FRANCHISE - THE KEYS TO SUCCESS

A PASSIONATE & ESTABLISHED INDUSTRY LEADER HERE TO HELP YOU DRIVE YOUR OWN SUCCESS

Magic Hand Carwash began as a small family business in Melbourne in 1994. Now a national franchised network of stores across Australia, Magic Hand Carwash has washed more than five million cars. We put our success down to our dedication (some may call it an obsession) for consistently delivering a quality clean, warm and friendly customer service and the expertise in our car washes.

INDUSTRY LEADER

For a number of years running, Magic has been the number 1 car wash in Australia*. Our market share far outweighs our footprint as we continue to grow year on year. *IBIS Car Wash and Detailing Report 2011-2016.

 

QUALITY RESULTS AND ADVANCED OPERATIONS

There is no washing better than hand washing; the attention to detail and superior finish backed by our state of the art equipment and operations, cannot be beat.

 

OUR EXPERIENCE

We’ve been doing what we do for over 20 years and have fine-tuned the Franchise car wash model to help deliver successful outcomes for our Franchisees.

ESTABLISHED BUSINESS MODEL

We’ve become the benchmark for car wash café and shopping centre models across Australia. Our business systems are based on well documented processes and are continuously reviewed for improvement.

 

CUSTOMER-FOCUSED INNOVATION

Everything we do is with one goal in mind - continuously improve our customers’ experience. We’re committed to being first-to market with innovations in our industry for our customers’ benefit.

HOW WE SUPPORT YOU

LIKE ANY GOOD PIT CREW, WE HAVE YOUR BACK AND ARE THERE FOR YOU

Our dedicated Support Office team (who really know their stuff!) have one goal – to help set you up for success.

What does success look like for our Franchisees? Being empowered as the business owner to drive strong financial results and a profitable store. How do we support you to achieve success? By helping you create productive and skilled teams that consistently deliver the best possible customer journey experience.

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OPERATIONAL SUPPORT

You’ll receive day-to-day, on-site operational support, coaching and development to lead high performance in your driveway.

 

BUSINESS INTELLIGENCE

Our operations are backed by established IT systems and reporting to give Franchisees the smarts to effectively run their business.

 

SUPERIOR LOCATIONS

We have an expert team who seek out the best possible locations and deals to put you in pole position.

MARKETING SUPPORT

Our marketing expertise will help drive customers into your driveway by raising brand awareness and supporting local area marketing.

 

TRAINING BEFORE YOU START YOUR ENGINES

Whilst on your ‘L’ plates, you’ll take part in an initial 5 week, super hands-on, training program before we hand over the keys to your new store.

 

ONGOING TRAINING & COLLABORATION

We’ll continuously work with you to provide leadership development and run various workshops to up-skill your technical know-how throughout your time with Magic.

WHAT WE LOOK FOR IN OUR
FUTURE FRANCHISEES

THE SECRET TO A THRIVING MAGIC BUSINESS?

COMMITTED LEADERS WITH PASSION AND PRIDE IN WHAT THEY DO.

We’re looking for new franchisees who are motivated by the satisfaction of running a successful and dynamic business. Great franchisees take pride in recruiting the right team for their business and continuously train and improve their teams’ skills. The right candidate will also be proudly committed to growing their business as they work within it whilst upholding Magic Hand Carwash’s brand values and working closely with the support team.

10 Steps To Put You In The Driver’s Seat Of Your Own Success

01

Express Your Interest

02

RECEIVE A CALL FROM SOMEONE AT MAGIC TO LEARN MORE AND LOCK IN A TIME TO MEET

03

SIGN OFF ON OUR NDA TO GAIN MAGIC'S INSIDER GUIDE INC. FINANCIAL MODEL AND POTENTIAL SITE DETAILS

04

MEET OUR RECRUITER WHO WILL BE YOUR MAIN POINT OF CONTACT & SUBMIT AN APPLICATION (INC. $3000 REFUNDABLE DEPOSIT) TO PROGRESS TO NEXT STEPS

05

DISCOVERY DAY — SPEND A DAY IN THE LIFE OF A FRANCHISEE ON-SITE WITH OUR OPERATIONS TEAM

06

Complete Legal Docs & Due Diligence

07

Meet & Greet Managing Director

08

2ND INTERVIEW WITH OPERATIONS & THE SUPPORT OFFICE TEAM WHERE YOU WILL PRESENT YOUR BUSINESS PLAN

09

Final Catch Up & Sign-off With Managing Director

10
Congratulations Start Your Engines!

This Is When Your Induction And Training Kicks Off

YOUR INVESTMENT WITH MAGIC

WE'VE DONE THE NUMBERS, HERE’S WHAT IT TAKES TO GET YOU UP AND RUNNING

Establishing yourself in the Magic Hand Carwash Franchise requires an initial capital investment of approximately $300K – $500K for shopping centre sites and $600K – $1M for café sites.

There is an initial franchise and training fee that provides you with the license to run a Magic Hand Carwash for the agreement period and also allows Magic to establish your business. This fee covers:

  • Location selection
  • Lease negotiation
  • Training of team to open site
  • Opening assistance
  • Magic Hand Carwash intellectual property

Following establishment there are ongoing royalty and marketing fees (at present 8% and 2.5% respectively). These entitle franchisees to benefit from:

  • Marketing
  • Supplier selection
  • Volume buying arrangements
  • Standardised reporting
  • Research
  • Ongoing business coaching and support

The proof is in in the driveway.

Our franchise system has created dozens of success stories at locations across Australia.

Franchising FAQs

WHAT IS THE INVESTMENT AMOUNT FOR A NEW CARWASH?

For a shopping centre store the cost to license + build + fit out starts from $250,000 and a carwash café starts from $600,000 up to $1,200,000. Each store varies depending on its location, footprint and design.

 

HOW MUCH TRAINING IS PROVIDED TO A NEW FRANCHISEE?

All franchisees complete 5 weeks of comprehensive training.

 

CAN I FIND MY OWN LOCATION FOR A NEW STORE?

There are minimum requirements for a new location, however we welcome any opportunities you may have for us to consider.

 

CAN I USE MY OWN CHEMICAL/PRODUCT SUPPLIERS?

Consistency and quality are staples in our business so we have national supplier networks to ensure every Magic uses the correct products. We require all franchisees to use only approved products.

 

HOW LONG DOES IT TAKE TO OPEN A NEW STORE?

New stores can vary in opening times; some smaller shopping centre sites can start and finish in as little as 6 months, larger carwash cages can take around 12 months to open.

 

WHAT FEES DO I HAVE TO PAY TO MAGIC?

You’ll pay an initial licencing fee to Magic, followed by a monthly royalty and marketing levy.

 

DO I HAVE TO HAVE PRIOR BUSINESS EXPERIENCE TO OPEN A MAGIC?

While it is beneficial to have prior experience in managing or running a business, your training will cover everything you need to know if it’s your first time.

 

DOES FRANCHISOR OFFER SUPPORT WITH FINANCE?

While franchisor does not cover any costs in purchasing/opening a store, we currently have a relationship with Westpac for lending support.

 

AM I REQUIRED TO WORK IN MY STORE OR CAN I SIMPLY BE AN INVESTOR?

The Magic business model requires the store owner to take an active, hands on role in running their business. There is a notable difference in a business’ performance when the owner is in their store, compared to those who step away once the doors open.

Opportunities

Eastlands Shopping Centre

Existing Magic location, this established store has been trading for four years. Hit the ground running with excellent f..

Armadale Shopping Centre, WA

Showing great potential, the area currently has the largest population growth in Western Australia.

Southlands Boulevarde, WA

This centre has a strong entertainment and leisure precinct, and trade area income 31% higher than the national average...

Bell St, Preston

Fantastic location on a large block with dual frontage. This store will benefit from its position on a major arterial ro..

Osborne Park

Corner site on a high traffic road to be developed next to an existing tyre business. The area boasts a very high socio-..

Stockland Cairns

Located in one of the region’s largest shopping centres, Stockland Cairns, benefit from traffic driven by over 110 exi..

Testimonials

FROM STUDENT TO FRANCHISEE OF 8 STORES

I commenced my journey with Magic Hand Carwash more than ten years ago as a student working to support myself. I worked on the wash bay, learning the ropes and eventually became a manager. I recognised within Claude a kindred spirit with great business acumen. Within a few years I was ready to take on more responsibilities and I approached Claude for a Franchise store.

I took over the North Melbourne site in 2005 and have not looked back since. Within the last seven years, I have franchised eight new stores and since sold two in order to focus on the remaining six businesses. In the years that have passed technology and business genius have changed the way we serve our customers. Many of the car washes also come with a café latte. Our technology has improved from writing up bookings on slips of paper to a network that connects all Magic stores. This innovative booking system is compatible with many smart phones. Claude, all franchisees and employees strive to make Magic Hand Car Wash the number one car wash in Australia. This franchise is recommended to anyone with great business acumen and vision for the future so they can enjoy a successful business and a fine partnership.

Bunty: Franchisee Feeling Inspired? Get In Touch

FRANCHISOR IS A MENTOR AND A FRIEND

I wish to commend Claude Roda, Franchisor of Magic Hand Carwash. I know Claude as my mentor, employer and of course a good friend. He was my first employer at Magic Hand Carwash Collingwood from where he taught me good qualities that are needed to perform well on a competitive level and now I am franchisee of two stores. The rise of Claude Roda from a car wash owner to a franchisor of a chain of stores is a result of him being a good individual performer and a great group leader. His unconventional way of thinking helped Magic Hand Carwash to solve practical issues in the most efficient ways. As an individual Claude is a very honest and compassionate human being.

Prateek: Franchisee Feeling Inspired? Get In Touch

PROUD TO BE PART OF A SUCCESSFUL FRANCHISE

We find having our own business very rewarding, and despite any pressures we face and it has helped us achieve a better lifestyle. We have been trading for more than three years and are very proud of the quality standards of Magic Hand Carwash, the great customer service we offer and simply being part of such a successful franchise.

Harry & Jeewan: Franchisees Feeling Inspired? Get In Touch

ENQUIRE ABOUT FRANCHISING

IF YOU’RE INTERESTED IN AN OPPORTUNITY TO BECOME A FRANCHISEE WITH MAGIC, 
FIRSTLY - GREAT DECISION! 

Simply fill out the form below so we can find out a bit more about you. We’ll then be sure to get in touch
in the 48 hours to chat about your enquiry and answer any questions you might have. Speak soon!